Estimote

Beacon from Estimote is a series of small Bluetooth wireless transmitters with low power consumption designed to transmit signals to correlated receivers operating nearby. This is the next stage of development in location technology and proximity marketing. In simple terms, Beacons are designed to transmit information to receiving devices to make searching for objects and information easier and more accurate. The small size and long battery life allow for versatile use of Beacon modules.

Intelligent location solutions

Beacons themselves are simple but highly functional devices. Each module has a built-in processor, radio, batteries and a set of sensors. The module continuously sends out its identifier, which can be read by external receiver devices - usually phones. The ID is in the form of a numeric code that is unique to each Beacon module. Once connected, the Beacon will perform the appropriate information tasks for which it is programmed. For example, using Beacon modules, you can be informed about the shortest way to the platform at a train station, and you can also determine the walking route within a store according to your shopping list.

iBeacon versatile information modules

The possibilities for using Beacon modules in proximity marketing and location-based technologies are very wide. As data-gathering tools, beacons support Google's algorithms, enabling search results to be optimized for customer needs. In addition, the transportation and logistics industry is another sector where emerging location technologies are also enjoying great popularity - Beacon modules, due to their Bluetooth connectivity, have low power consumption and thus enable easy tracking of shipments. Also in smaller areas, Beacons can be used to track patients and doctors in medical facilities as well as in sales and retail management systems. The development of technology in its broadest sense and the fields in which it is used opens up new possibilities for users to apply Beacon modules.